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Wolff Preparing to Divest Stake Valuing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic achievements in Formula 1

Toto Wolff is in advanced talks to sell a portion of his shareholding in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6 billion – a record for an F1 team – after the McLaren team was appraised at £3.5 billion in a change of ownership structure last September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, would sell a stake approximately 5%.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Shareholder Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who each also own one-third of the enterprise.

A Mercedes spokesperson stated: "We will be making no comment on this. The governance of the team stays unchanged, and each shareholder are fully committed to the ongoing success of the brand in F1."

Financial Growth

The deal would represent a substantial rise in value of Mercedes F1 since Ineos Group bought its share for £208 million in 2022.

This surge reflects the growth in valuations of Formula 1 outfits recently due to the increasing appeal of the sport around the world.

This was also seen in the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed more than $630 million (£458 million) at the box office.

The film represents Pitt's most successful film and the most successful sports film to date.

Present Performance

The Mercedes team are runner-up in the constructors' championship, behind McLaren, with three Grands Prix remaining this season.

Their lead driver British driver George Russell has won two of the 21 grands prix this year and is in fourth place in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

MR
By

Megan Roberson

A seasoned digital strategist with over a decade of experience in SEO and content marketing, passionate about helping businesses thrive online.

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