The Reasons Hearts' Historic Title Tilt Shouldn't Come as a Shock.

JAMBOS BLAZING

Perhaps the only surprising aspect of Heart of Midlothian's triumph over the Glasgow giants in the Scottish top flight was just how surprised people appeared when news of the outcome and its consequences for the top of the standings circulated. While this convincing victory at their home ground, which leaves the Jambos leading of the league and a significant margin ahead of their rivals, was seismic in scale, no one who has been following the fortunes of both squad this campaign will have been even remotely shocked by the result.

For each of the last 40 seasons, the Glasgow duopoly of Celtic and Rangers have divided the Scottish football between them, reducing the beautiful game to almost a joke in the process. Nine games into the present campaign it has become apparent that Heart of Midlothian – who count Stephen Hendry, Olympic champion and renowned actor among their celebrity fans – could be ready to strike while the Old Firm iron is freezing cold.

THE CHAMPIONS' DECLINE

While a lot of the focus in the Scottish game has been on the disastrous season being endured by Rangers, the full-spectrum nightmare of the circumstances at Ibrox has meant that the title holders' slightly less terminal decay has been able to fester below the radar. The defending title winners have so far lost 10 points from their opening nine league games this term under their manager. The team's boss has developed the thousand-yard stare of a man who constantly consulting his schedule to find out how many time are remaining until his deal expires, and woke up this morning to discover the answer is over two hundred.

"No one has put in more effort in my entire tenure at the club," he told reporters following the loss, after they had questioned his desire for anything resembling a title fight. "So the motivation is present to try and reverse the levels that we're at. Everything is under control, there is plenty of time."

NEW CHALLENGER

Considering the dreadful beginning to the campaign being experienced by the other Glasgow side, Rodgers and his players could normally be expected to escape scrutiny for their own inability to roar out of the traps, but on this occasion an Edinburgh disruptor has joined the fray. In spite of being obliged to function with a war-chest that is not just a small portion of Celtic's as a comparative budgetary baw-hair, Hearts have added the investment and knowledge of Tony Bloom to the Scottish Premiership equation. In addition to putting in £10m during the summer, the Brighton owner has provided the club exclusive use of his highly confidential data-driven Jamestown Analytics recruitment tool.

In an Irish defender, a Greek talent and a Brazilian prospect it has allowed them to unearth hidden talents from an English lower-league side, the Slovakian top flight and the Norway's second division, among other lesser-known leagues, for the combined cost of a modest car. Spotted at their home venue on Sunday wearing a club colours, the notoriously astute sports betting expert could be observed celebrating each goal with the enthusiasm of a man who had almost certainly noticed the oddsmakers had greatly misjudged his team's chances of defeating the struggling title holders, and filled his boots as a result.

COACH'S REACTION

"In my opinion it's a message-sending victory," said the facial-haired team manager Derek McInnes after his side's latest victory, their eighth win in nine outings. "It might be for those on the periphery. It might change opinions. It may confirm views that there's a tightrope. But let's not kid ourselves, we're really pleased with what the players have given us. Technically, we appear in a good place, and definitely in fitness we seem in a good place, so we hope it persists. Naturally, it's not a position that this club is accustomed to being in." No, Derek, it isn't. But the wonderful, data-driven reality is that for the initial occasion in ages, Scottish football might actually have a championship battle that somebody other than the traditional powers can claim.

Megan Roberson
Megan Roberson

A seasoned digital strategist with over a decade of experience in SEO and content marketing, passionate about helping businesses thrive online.