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The artist gives £25,000 award winnings to small music venues

The artist receiving Mercury Prize in Newcastle
Sam Fender won the Mercury Prize in October in his hometown

The star has donated the complete sum of his £25k honor winnings to the trust for venues, which operates to protect the United Kingdom's independent live music spots.

The star was given the prize on mid-October as his new release People Watching was declared the best record of the past year.

He has opted to hand the money over to the Music Venues Trust, in acknowledgment of the vital role local spots fulfilled in his early career.

"As an artist wouldn't be doing this success if it weren't for all the performances I did around the region, and beyond, when I was just getting going," remarked Sam Fender. "These venues are iconic, but they are struggling."

Since the start of 2023, over 150 of these spaces have ceased operations – about 16% of the total UK scene.

Over the past year, major artists like Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all supported the MVT in its efforts to support the industry, by applying a small levy to their ticket costs, which supports local stages.

Fender also took part, collecting more than £100,000 on his recent tour to help 38 local spots across the UK.

The money assisted venues that were confronting potential shutdown due to issues caused by floods, fires and personal losses, as well as regulatory hurdles, court cases and noise complaints.

Additional spaces received financial assistance in improving facilities and gear that directly benefitted performers and fans.

"The notion that money from performances in major spaces backs the independent spots, where it kicks off for musicians like me, is just sensible," Sam Fender has commented.

The band Pulp on stage
They are one of the many acts who donated their award funds to good causes

The musician is far from the only musician to give his Mercury Prize funds to charitable organizations.

Back when the band received the prize in the year 1996 for their record Different Class, frontman Cocker declared that the group would give their prize money to the charity the charity.

In 2002, artist she divided her award across multiple good causes, like the NSPCC and a Sickle Cell organization.

"And I donated a £1,000 to Highgate Newtown, to their gymnastics class, because I practiced gymnastics when I was a child and they required new equipment," the artist shared with the media.

Previously, they gave their funds to the local youth club that developed their act, alongside other independent music bodies.

Additionally the 1994 recipients the group gave their winnings to a MS organization after a friend was diagnosed the condition.

"The victory was sufficient," remarked singer Heather Small. "The money was the bonus but we didn't need the bonus, because we had the cake. So our winning affected the lives of others."

Recently, the trust announced it had protected a couple of local spots in south-east England, by transferring them to public stewardship.

The Joiners in Southampton and the second in Bristol were acquired under the Own Our Venues scheme, which is funded by Arts Council England and enthusiasts who purchase "ownership units" in the buildings.

MR
By

Megan Roberson

A seasoned digital strategist with over a decade of experience in SEO and content marketing, passionate about helping businesses thrive online.

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